So, to know about “B2B Database Marketing”, first we have to know about “Database Marketing” itself. Database marketing means that a business organization will have a database for every potential and current customer and it will analyze the data to improve the ROI (Return on Investment) of the company with statistical strategies. When the customer is a person then it is called “B2C Database Marketing” and when the customer is also a business organization then it is called the “B2B Database Marketing”. So, in case of B2B Database Marketing the transaction of money comes after some middle men, like suppliers, dealers etc.
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