What is SEO or Organic SEO? How does this differ from SEM?
SEO stands for Search Engine Optimization. It involves activities to get a website ranking higher
for a user query in a search engine like google, Bing and so on. Compared to this, for SEM , you need to pay for the media(search engine) to get your site displayed on the search engine as ads.

What are the benefits of using SEO?
It provides:

  • Business credibility – Customers trust websites that are ranking high for a search term
  • Provides Visibility – Provides visibility of the site for different search
  • Provides Branding – Gain more mindshare and increase the chances of conversions and sales
  • Higher Web traffic – Gain more traffic to your site organically.
  • High ROI – Costs are significant less compared to paid options and delivers results from a long term perspective.

How does Google Search Results work?
This process involves 3 steps

  • Crawling – The google bot or spider scans web pages across internet.
  • Indexing – Stores information about the webpages for retrieval
  • Ranking – Lists the web pages for different search queries based on ranking factors.

How long does the optimization for the process take place?
This depends on how competitive the keywords are for a specific industry. You should start seeing results(improved keyword rankings) within 3- 6 months duration. The keywords stabilize at around 6 months duration.

What are the important factors to consider for ranking in SEO?
The important factors to consider are:

  • On page factors
  • Site factors
  • Quality content on the site
  • Quality Backlinks to the site
  • Enhanced User Experience(UX) on the site

How long will it take for my website to be indexed on Google?
It usually takes a week or less for a website to be indexed on Google.

Can you provide any kind of guarantee for ranking the website for keywords?
No, we can’t provide a guarantee for ranking keywords because there a number of moving factors like Google algorithm updates, quality site content, backlinks, User Experience and other factors that affects the ranking of the pages on the search engine.

But we can provide guarantee on the deliverables related to the SEO plan(ex : visitors, conversions and rise in ranking for relevant keywords).

Is there a minimum contract period?
There is no minimum contract period.Our plans are highly flexible and adaptable. But for the best possible results it better to employ SEO from a long term perspective.

Do you follow Google Webmaster Guidelines?
Yes, we do follow Google Webmaster Guidelines.

Can Social Media help my business?
Yes it can. Identifying the right audience and engaging with the audience helps develop relationships and by nurturing the relationship over time can convert to customers.

What social media channels to use?
The main Social media channels you should have your presence on are:

  • Facebook
  • Instagram (LinkedIn incase of B2C)
  • Twitter
  • Youtube
  • Pinterest

How good is social media marketing for B2B or B2C business?
Yes, it is quite good for both B2B and B2C businesses.

How do you use social media channels for Marketing?

  • Social Media marketing can be done organically by posting and also through ads.
  • LIstening – to understand customer’s or prospective customer’s needs
  • Reputation Management Strategy.
    Improve the brand through Social Media strategies(Videos…)
  • Acquire new customers and increase Sales to existing customers
  • Deliver customer service
  • Harness Insights using Social Media optimization

What type of content work best for Social Media Marketing?
This depends on the business and the type of audience being catered to. Experiment and optimize to get the best results.

What is the kind of content do you post on Social Media Channels?
These could be your website related blogs, service or product offerings, and other relevant info aligned with your brand are posted. To bring in engagement with the audience questions, quizzes, contest, polls and other fun stuff are posted.

Should Google+ be used for marketing?
Not a lot people seem to be using Google+. So you may not get true user engagement. But using this channel has SEO benefits.

What Email marketing Services does Access1Solution provide?
The email marketing services we provide are:

  • Setting up the email marketing platform
  • Designing the creatives
  • Setting up the database
  • Executing the campaigns
  • Measuring the metrics
  • Optimizing the campaign

Can email marketing be effective?
Yes Email Marketing can be very effective as it directly reaches the target audience’s inbox. It offers many benefits.

  • It can help create long lasting relationships.
  • It can be personalized and targeted
  • It is relatively inexpensive.
  • Easy to test and optimize.
  • Helps keep your brand on the top of the mind.

What are the kind of email campaigns you execute?
We execute both promotional(Events, newsletters..) and transactional emails.

What are the metrics measured for email marketing?
The main metrics measured for Email Marketing are – Open Rate(how many subscribers are opening the mail), click through rate(link clicks) and delivery rate(how many mails are getting delivered in the inbox).

What’s the best way to increase email subscribers?
The best way to grow subscriber list is organically. Offer your audience an incentive(free) in exchange for an email. Get this offer to reach more prospects through other channels to increase the leads.

How often should I be sending emails?
Send frequent emails. Experiment and testing is the best way to go.

What days should I send my emails?
High open rates are seen on Tuesdays and Fridays.This can vary with businesses. Also most people access mails anytime since they are online most of the time on mobile and most emails accessed through mobile phones. Best way is to test the results and optimize to get the best results.

Should i send HTML or text based emails?
This again requires testing(A/B testing)

How to get the subscribers to open emails?
Have a great catchy subject line that catches the attention of the subscribers. Create curiosity. This creates more subscribers to open emails.

What are the important things to consider in an email?
Important things to consider are – Good Subject line, Click through rate, CTA’s Content(text, pics…) Value prop, storytelling elements…

How much will it cost?
This depends on your requirements and the kind of project to be executed.

How many subscribers do I need for email marketing to be effective?
Ideally having a large targeted subscriber base is an advantage with Email Marketing. But you could start with a small subscriber base and build as we go along.

What is PPC advertising?
PPC advertising refers to an advertising system where the advertiser pays for the publisher only when the ad is clicked and not for the impressions(eyeballs) of the ad. Every time an ad is clicked it is directed to the landing page of the site to improve visits to the site or increase lead generation.

How much does PPC cost?
PPC costs largely depends on the level of competition for the keywords to be used for the PPC campaigns. Other things to look at when considering PPC costs are:

  • AdRank – CPC bid * Quality score
  • Bidding
  • Quality Score
  • Monitoring and managing the campaigns
    Testing(A/B testing, multivariate testing)
  • Measure the results
  • Optimize the campaigns

Where will my ad show up in the SERP’s?
This depends on Ad Rank formula based on the bid and the Quality Score(determined by the publisher.)

How quickly can I see the results using PPC ?
Since PPC is highly targeted, if the campaign is rightly created and managed you should start seeing the results fairly quickly.

What is Remarketing?
REmarketing is a process of showing ads to people who have visited your site in order to increase engagement or conversion.

What duration will the PPC campaigns run?
THis depends on the specific objectives of the project for which the PPC campaigns are run.

How much does it cost to use the services of an agency to manage my campaign?
The costs could vary depending on the campaign schedule, creatives and landing pages to be designed and maintaining and optimizing the PPC campaigns.

What is digital marketing?
Digital marketing is an umbrella term that covers a set of online activities ultimately leading to rise in search engine result ranking, generation of leads and growth as well as brand recognition.

Why is digital marketing important?
Digital marketing is important since 3.6 billion people now use the internet for searches and for online purchases. The number is growing and digital marketing is the best way to reach out to them through various online channels such as search engines, social media pages, email, SMS, MMS, blogs and forums. Digital marketing creates brand awareness. Digital marketing influences the decision making process. Digital marketing creates visibility which is so important in these days of intense competition.

How different is it from traditional marketing?
Digital marketing adapts to the methods people use to find information about products, find products and their purchase decisions. Go a little deeper into digital marketing and it can be a pointed way of reaching out to specific targets based on geographic locations, gender, age, economic status and others to achieve better outcomes and reduce costs. Digital marketing can also analyze trends and help a company prepare for demand. Traditional marketing can be localized whereas digital can reach out to the world at far lower costs.

What is cost of digital marketing?
Compared to print, radio, banners, hoardings and TV, digital marketing reaches out to a vast global audience at very low cost per impression. This is the main thing to keep in mind. Print and TV have limited reach. Digital marketing has a global reach and, at the same time, it can be focused on specific targets through channels such as email, which is very cost effective, working out to less than Re. 1.00 per email.

What are various activities in Digital Marketing campaign?
Digital marketing covers a host of activities. The first step is SEO which includes onsite optimization of the website followed by offsite SEO. Search engine marketing is a part of digital marketing that result in immediate flow of targeted traffic to your website through pay per click campaigns. Social media optimization takes care of creating groups of followers and building reputations online. Digital marketing also includes email campaigns and SMS campaigns. The end purpose is to create better visibility and generate leads that can be converted to sales.

What is social media marketing?
Social media marketing addresses social channels like Google+, Facebook, LinkedIn, Pinterest and Twitter. It encompasses a host of activities starting with creation of a presence and then building a specific brand image through appropriate content and promotions as well as engagements. SMM can cover free use of social channels as well as paid ads on social media channels. It is about creating a buzz and an online reputation that earns recommendations leading to higher traffic and leads.

Why should I use social media marketing?
Social media is one of the most affordable ways of building brands and reputations online as well as creating groups of followers and influencers. They work on your behalf and recommend your brand and site to other who, in turn, do the same. If the spread is viral then it can generate huge benefits in a short time. Social media can create your unique identity to help you stand out from the crowd. Social media is given weightage by search engines and if you have a social media presence you get better rankings. Social media is a powerful way to drive traffic to your site.

How will internet help in building brands?
Social media, search, blogs, forums and websites reside in the internet space. It is the common meeting ground for enterprises that look to sell and for people who wish to buy. People rely on the internet for a variety of activities including finding information, finding sellers and buying. You can use digital marketing to create a powerful presence, be found easily, influence people and sell to a global audience. Internet helps spread of information and if it is done right, brand building exercise can result in an excellent reputation online that helps promote sales and revenues.

Can I measure results?
Search engines like Google and social media sites provide tools for analytics that tell you the outcome of your efforts. You can know strong points and weak points and refine digital marketing strategies through such metrics.

To what level of information can I get from these analytics?
Analytics includes information in detail. It can tell you the IP address of a person, the time he visited the website, the pages he visited and the time he spent on the site. It can give information on device he used to access the internet and information on the type of activity he engaged in on the website.

How much does it cost to design and develop a website?
The costing of a website depends on your requirements. Depending on the scope and complexity of the project involved price would vary.

Why choose Access1 solutions?

  • Specialization and services offered.
  • Use of the latest technologies
  • Budget friendly
  • Efficient and Reliable

How long will it take to develop a website?
This again depends on your specific requirements.

Do you do web hosting?
No, we don’t do Web hosting.

What technologies do you use?
WE use the latest technologies – Front end and Backend (JQuery, PHP, MySql, Apache…) and Open Source CMS.

Do you write content for the website and provide services like photography?
Although we don’t provide these services directly we have an extensive partner network who can provide these services.

What’s the difference between custom design and template?
With template sites you get a ready to use design and layout. But if you want a customized design for your business, a customized design can provide you that.

What other services do you provide along with Website Design and development?
Digital Marketing Services we provide:

  • SEO
  • Social Media Marketing
  • Email Marketing
  • PPC