Choosing the Right Buyer Keyword to Get More Business

How do you know that a keyword is actually a “buyer keyword”? If you do not know what to do, nothing to worry at all in this blog we will share with you some of the best ways to find your buyer personas. Here are some best practices to do keyword research.

  • To understand what your target prospect search for you have to think from the customer’s view point related to your niche website. What problems do they have that your business can solve? What do they need to answer?
  • Short-tail keywords such as ‘financial advisors’, ‘Taxi Company’, etc is difficult to rank first. Therefore, you should use long tail keywords such as “How to cure acne” How to get rid of dry frizzy hair”, etc. As search engine is a place where everyone want some solution to their problem, a keyword must start with “how to, get rid of, buy, gain, eliminate, reduce” and much more everything that points to a solution.
  • Another option to identify buyer keyword is to getting a good keyword tool. An effective tool can help you to find keywords before calculating manually that also helps in getting more business.


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